1872 – 2022 : 150 years of Giroflex | A LOOK INTO THE FUTURE

For 150 years, the Giroflex name has been synonymous with seating excellence – a pioneering brand that excels in cutting-edge technology and innovation, helping users to sit and work better.

To mark our 150th anniversary in 2022, we explore the exciting history that makes Giroflex an iconic brand and introduce our latest designs that push the boundaries of seating innovation…

Designed for work
The core of Giroflex

From the very beginning, superior craftsmanship has been the fundamental characteristic of Giroflex chairs. As our seating culture has evolved with the times, so has our brand. What started out as sophisticated bentwood chairs has evolved into state-of-the-art seating. However, our focus has always been on flexibility, ergonomics and the best possible experience for the user.

Building on 150 years of solid experience, we are giving our brand a more modern and concrete attitude. We continue to modernize Giroflex to adapt it to today’s needs and desires, focusing on the core values on which our brand has always been based.

STOLL GIROFLEX: 150 YEARS OF HISTORY

The early years: 1872 – 1944

Albert Stoll I with his wife Bertha Strübe
24. May 1870

In Koblenz, Switzerland, Albert Stoll I founded his first factory, which produced chairs from bent wood. These chairs were used in cafés, stores and hotels. It was not until 1919 that his son Albert Stoll II decided to switch the company to office chairs. These targeted efforts led to the invention of the so-called „Spring Swivel“ in 1926, the first swivel chair with a suspension system. The design was patented worldwide and gave the company a firm place in the office furniture sector at a time when the industrial age was already in full swing.

Worldwide expansion: 1944 – 1962

The brand name „Giroflex“, which translates as „turn and bend“, was introduced in 1948. The new identity embodied the essence of the company, dating back to the original invention of the „Spring Swivel“. At the turn of the century, Giroflex continued to expand and established its first foreign production and sales facility in Belgium as early as 1949. This was followed by branches in Germany, the Netherlands and France. The company even expanded to South America with a production facility in Brazil.

Ergonomic development: 1962 – 2017

In 1962, in the midst of Giroflex’s growth, internationally recognized ergonomists were involved in the considerations to enable more comfortable and healthier sitting over longer periods of time. The „Spring Swivel“ lives on.

QUALITY STANDARDS AS HIGH AS THE SWISS MOUNTAINS.

The purest pleasure. This is what Girofl ex has been ensuring and working towards since it was founded in Koblenz in 1872. Highly qualified personnel with the desired skills are not just sought and found there, but deliberately promoted. The quality of training at Girofl ex is as proverbial as the quality of Girofl ex products. Chairs and armchairs of the highest quality are created here with a great deal of manual work, care, attention and state-of-the-art production techniques. They are in daily use all over the world, their reputation precedes them to the five continents and echoes back to Koblenz a thousand times over. A good echo is also a typically Swiss characteristic.

Stoll Giroflex AG

click here to go to the Stoll Giroflex company website: https://www.bruno-wickart.ch/hersteller/giroflex/

Giroflex has been dedicated to healthy, active sitting since 1872. Our Swiss-made seating furniture is used all over the world. In some countries, „giroflex“ is even a common term for office chair. But Giroflex is more than that.
Then find out more about design and seating comfort, leather and the use of color. They are our bridge to you. Here you can see and feel our accumulated knowledge, here we get close to you. Our product overview shows you the many different ways in which we do this. You can find more detailed information and your nearest specialist dealer on our redesigned website giroflex.com.
Giroflex is more than 140 years of combined expertise in healthy sitting. Our enthusiasm for this topic is unbroken. And we will continue to do everything we can to ensure that you sit optimally.

Download documentation:

Bruno Wickart AG, Zug – preferred Moormann specialist retail partner in the Zug, Lucerne and Zurich area

Bruno Wickart AG and Stoll Giroflex maintain a close and cooperative partnership. The Bruno Wickart range includes several new Stoll Giroflex products and bestsellers.

Acquisition of Giroflex by Flokk

The Scandinavian office seating manufacturer Flokk (formerly Scandinavian Business Seating SBS) takes over the Giroflex Group and all its companies on July 13, 2017. Giroflex will become a subsidiary of the Flokk Group, which is positioning itself as a „house of brands“.

Giroflex will be managed as an independent brand under the Flokk umbrella. As part of a larger group, Giroflex will be able to expand its geographical sales area and tap into new growth opportunities.

About Flokk

Our company

Flokk is Europe’s leading manufacturer of high quality office furniture, bringing together a growing number of brands under one roof. We are the proud owner of the product brands Profim, HÅG, RH, BMA, Offecct, Giroflex, Malmstolen and RBM. Around 2500 employees work together to realize our vision:

„For us, „Inspire great work“ means spearheading the perfection of office furniture.“
By targeting our designs to promote health and performance, we aim to inspire great work for our customers worldwide.

In an ever-changing world, we aim to put people and their needs at the heart of everything we do. That is why we follow the approach of „Deep Design Thinking“. We develop innovative visual concepts and transform them into appealing working environments, also in collaboration with other experts such as architects. Our specialists support customers and partners in furnishing practically any area, whether in a business, public or private environment.

We see the long-term perspective as the core of our business model. Our aim is to minimize the environmental impact of all our products right from the design and manufacturing stage, while at the same time achieving a long service life. Our continuous efforts have been recognized many times with awards and seals of approval.

Market position

Our head office is located in Oslo, Norway. Our production facilities are located in Røros (NO), Zwolle (NL) and Koblenz (CH) as well as in Tibro and Nässjö (S). We also have branches and showrooms in Norway, Sweden, Denmark, Germany, Belgium, the Netherlands, England, France, Switzerland, Dubai, Singapore, the USA, China and Australia. Flokk products are sold in more than 40 countries. In 2016, we achieved a turnover of approximately EUR 139 million.

Flokk is also the proud brand owner of the furniture brands Malmstolen, , Offecct and profim

Flokk products are sold in more than 50 countries and after the add-on of Profim in 2018, the total turnover is almost EUR 300 million

Buy the best office furniture and design brands online at Bruno Wickart AG. Order your desk or office swivel chair online. You can find a sitting/standing table from the extensive range of office furniture in our online store.

Brands such as Vitra, USM, Wilkhahn, Stoll-Giroflex, Girsberger, König + Neurath, Bene and many more are available online at Bruno Wickart.

Scroll to Top