The importance of brand architecture in the New Work era

NEW WORK Konzepte mit Bruno Wickart erarbeiten. www.bruno-wickart.ch

Introduction: Bringing brand values to life in a room

NEW WORK Konzepte mit Bruno Wickart erarbeiten. www.bruno-wickart.ch In a working world that is increasingly characterized by flexibility and innovation, a company’s identity is more important than ever. In the New Work era, it is crucial that workspaces are not only functional, but also reflect the values and culture of a company. This is exactly where brand architecture comes into play. Bruno Wickart combines well thought-out office planning with a clear focus on brand identity. We create working environments that not only inspire, but also bring the brand values to life in the space – for employees, customers and partners alike.

Challenges and opportunities in the New Work era

NEW WORK Konzepte mit Bruno Wickart erarbeiten. www.bruno-wickart.ch

Why brand architecture is so important

In the age of agile working models, working from home and desk sharing, the role of the office is changing. It is no longer just a place of work, but a space that promotes collaboration, creativity and identification. The integration of brand architecture into office design creates an environment that makes the company values visible and tangible. This not only strengthens employee loyalty, but also the perception of the company among customers and business partners.

How brand architecture is implemented in office planning

NEW WORK Konzepte mit Bruno Wickart erarbeiten. www.bruno-wickart.ch1. Transferring brand values into the space

  • Corporate design: Color palettes, logos and other design elements are integrated into the interior design to reflect the identity of the brand.
  • Materials and shapes: The choice of materials, furniture and structures is based on the company’s values and philosophy.

2. Spaces for inspiration and identification

  • Open space & coworking: Open areas promote communication and reflect values such as transparency and collaboration.
  • Multispace concepts: Different zones that support creative, focused and collaborative activities strengthen the versatility of the brand.

3. Sustainability & ergonomics

  • Brands that emphasize sustainability can make this visible in the space through environmentally friendly materials and energy-efficient concepts.
  • Ergonomic furniture and well thought-out space planning show that the company values the health and well-being of its employees.

4. Acoustic & lighting optimization as an expression of quality

  • Optimal lighting and acoustic solutions underline the professionalism and quality standards of the brand.

The advantages of brand architecture in the New Work eraNEW WORK Konzepte mit Bruno Wickart erarbeiten. www.bruno-wickart.ch

  1. Strengthening the corporate culture: An office that reflects the brand identity promotes a sense of belonging and employee satisfaction.
  2. Clear positioning: Customers and partners experience the brand not only in words, but also in the spatial design.
  3. Flexibility and identity combined: Flexible interior design allows the office to remain dynamic without losing sight of the brand values.
  4. Sustainability as a brand essence: Companies that emphasize sustainability can reinforce their message by using environmentally friendly materials and energy-efficient solutions.

Practical relevance: How Bruno Wickart implements brand architecture

NEW WORK Konzepte mit Bruno Wickart erarbeiten. www.bruno-wickart.ch Bruno Wickart helps companies to design working environments that seamlessly combine brand values and functionality. Our approach includes:
  • Consultation & Analysis: we identify your brand values and integrate them into the space concept.
  • Design & planning: From the choice of materials to the color scheme – every decision reflects your brand.
  • Implementation & support: We accompany you from the initial idea to realization and ensure that your vision becomes reality.

Conclusion: Brand values as the basis for modern office design

In the New Work era, brand architecture is far more than just a design aspect – it is the key to integrating a company’s identity and culture into the working environment. With Bruno Wickart, you can design offices that are not only functional, but also inspiring and identity-creating. Contact us and design your brand in the space with us – for a working environment that is future-proof and unmistakable!
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